Innovation doesn’t always come easy, and some of the best ideas in any industry emerge under pressure and competition. The release of two new consoles demonstrate that, asSony and Microsoft have been working tirelesslyto differentiate their consoles from each other with unique selling points. This way, consumers get more diversity of choice, and companies get to develop a useful brand or reputation. Of course, another way to develop a reputation is to completely dominate a niche, and theWWE 2Kgames are one of those. When it comes to wrestling games, there’s really no higher profile choice than the games branded after World Wresting Entertainment itself.

Unfortunately, it’s a common complaint about sports games that they don’t innovate enough. On the one hand, it’s understandable, but sometimes it’s hard to come up with new angles on the sport that the sport itself isn’t actually doing. However, for franchises likeWWE 2Kthat release new entries annually, there has to be some compelling reason to get the new game. Innovation is key, and that’s where AEW Games comes in. It looks like there’s finally a serious competitor forWWEon the market. If AEW can make a name for itself, it’ll mean just as much for WWE.

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A Challenger Approaches

All Elite Wrestling has a few games in development, now that it has gone public with its projects. There’s the mobile gameAEW Elite General Manager,as well asAEW Casino: Double or Nothing,but most importantly,AEW Games has a more mysterious console titlein the works. There’s clearly some ambition in the hearts at AEW Games. Rather than just announcing the console game and making that the studio’s sole focus, it’s trying to put down roots as quickly as possible withAEW CasinoandGeneral Manager.It wants a presence, and fast.

What’s more,AEW is already equipping itselffor a bout with WWE. It’s now public knowledge that Yuke’s Co., a studio that worked on theWWE 2Kgames for eighteen years, has been brought aboard to help make AEW Games' console title. In other words, WWE’s own resources are being turned against it. AEW may be a newcomer to the video game industry, but it’s playing its cards right by developing an audience early and putting wrestling game veterans on its flagship game. WWE, 2K Games, and Visual Concepts Entertainment have nothing but compelling reason to take AEW Games seriously as it steps on their turf.

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A Rivalry is Born

It’s certainly not easy to put out a game every year. Still, fans expect to see something new out of new entries in a series likeWWE 2K,and competition may just be what it’ll take to breakWWE 2Kout of its cycle. A monopoly on the genre is lucrative, but can be unhealthy for a franchise, as thecontroversy aroundMadden NFL 21earlier this yeardemonstrated. AEW Games' upcoming game might prove to be just as useful a sparring partner as a motivational rival. These two wresting companies can bounce ideas off each other at a distance, see what makes one game stand out other the other, and so on. There’s a lot to be learned from competition.

WWE 2K20was something of a fall from grace for the franchise. It sits at a score of only 43 on Metacritic, with both players and critics citing rampant bugs and calling the game borderline unplayable at its release. This wasWWE 2K’s first title without help from Yuke’s, and now it’s apparent that that’s because Yuke’s is working with a new rival. Fans are already wondering if AEW’s game will bring wrestling games back tothe golden age ofWWF No Mercy,generally regarded as one of the best games of its genre even at twenty years old. AEW Games is clearly here to play for keeps, soWWE 2Kbetter get up and fight.

WWE 2K21is reportedly in development.

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