Blizzard and Burger King have started a partnership to offerDiablo 4gamers Lilith and Inarius-inspired burgers in South Korea. This is part of Blizzard’s massive marketing campaign for the launch ofthe critically acclaimedDiablo 4, one of the most popular game releases of 2023 so far.

Diablo 4is a massive hit. According to Blizzard,Diablo 4was its fastest-selling game ever, surpassing all other titles in how quickly it sold units when including pre-orders, its Early Access, and the first day of the release. During this announcement, the company did not reveal exact sales numbers, but it stated that gamers had played the title for over 93 million hours in only six days, which is very impressive.

Now, fans who are hungry for moreDiablo 4can try out special burgers inspired by Lilith and Iranius in Burger King. According to the Reddit user Xalxary2, who first spotted the promotion, these burgers are currently being sold only in South Korea. While the image in the ad makes both burgers look very similar, as they resemble Whoopers with a beef patty, chicken patty, salad, and bacon, they will have different tastes. Lilith’s burger will be the spiciest of the two, while Inarius’ burger will use sweet sauces.

This is not the first time Burger King has partnered with gaming and other media companies to offer special burgers for a limited time. Previously, the company already didsimilar offerings with games such asCall of Dutyin Puerto Rico, for example. Another recent example was a special burger to celebrate the launch ofSpider-Man: Across the Spider-Verse. InSpider-Man’s case, Burger King offered a burger with red bread that was offered before the movie hit the big screen.

KeepingDiablo 4constantly in the players' heads and offering a ton of content for them to spend hours playing seems to be Blizzard’s strategy for long-term success. Despite the successful launch, it’s still vital for Blizzard to keep players engaged withDiablo 4for the game to be profitable as a live service product. In this context,July is going to be a big month forDiablo 4. The month will see the introduction of the game’s First Season, as well as its paid Battle Pass. So, the quality of this content will be vital in determining whether players will stick around with Blizzard’s new game for a while, or if it will quickly diminish its player base.

Diablo 4is available now for PC, PS4, PS5, Xbox One, and Xbox Series X/S.